About
David Roy
Founder of ENG Sales Solutions. Creator of the Revenue Flywheel System. 15+ years leading B2B sales across industrial & manufacturing, technology, and field services.
Why I do this work
I've spent my career doing the job my clients are trying to figure out: building pipeline, closing B2B deals, and turning improvised selling into systems a team can run. I've done the work and built the sales teams. Now I bring that experience to founders who are still their own first sales rep.
Most of the founders I work with didn't choose sales. They built something worth buying, and selling it landed on them by default. They don't need a sales bootcamp or a $200K VP of Sales. They need someone who has run revenue before to install a process that fits how their business actually works.
That's the fractional model: senior sales leadership, a few days a month, focused on the highest-leverage fixes first.
How I work
Diagnose before prescribing
Every engagement starts with the free Revenue Flywheel Diagnostic. I don't recommend anything until I understand where your revenue actually leaks.
Value before invoices
The first deliverable is free. The framework should prove itself on your business before you pay for it.
Your language, not mine
Sales processes get adopted when they're written in the words your team already uses. I document your system, not a template.
Outcomes with timeboxes
Every recommendation ties to a metric and a deadline. No vague "alignment" work.
Where you'll find me
I'm based in Trophy Club, Texas and work with clients across the Dallas-Fort Worth metroplex — Fort Worth, Denton, and the Haslet–Saginaw–Alliance corridor — plus remote clients anywhere. I speak regularly at 1 Million Cups chapters across DFW.
I publish weekly at ENG Sales on Substack, where hundreds of founders and revenue leaders read the Revenue Flywheel System playbook one tactic at a time.