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Sales systems, written for people who build things.

A weekly sales system conversation for technical founders and small B2B leaders who are still closing deals themselves. Real operating experience — no textbook theory, no fluff.

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Latest article

TFT: They Didn't Ghost You. They Never Saw the Value.

Quiet deals are usually a value problem. Make the value concrete before you ask for the yes. (also on Substack)

Start here

From Funnels to Flywheels

Why funnel thinking burns out founders — and what modern B2B buyers actually respond to. (also on Substack)

I'm Not a Sales Guy. I'm an Engineer Who Learned How to Sell

My origin story — the painful lessons that shaped how I help technical founders sell. (also on Substack)

The Positioning Leak You Won't See Until a Customer Churns

With Jeff Hassemer — where overselling really starts, and the feedback loop that closes it. (also on Substack)

The Revenue Flywheel System

The complete framework: three compounding drivers that replace the linear funnel.

The Full Revenue Flywheel

How the three drivers connect into one operating system for revenue.

Upsell Without Selling

Expansion that starts with a confirmed win, not a bigger SKU.

Expansion Doesn't Start With an Ask

Reading the triggers that tell you an account is ready for more.

AI Doesn't Fix Pipeline Ownership

Why tooling can't substitute for a process with named owners.

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